Keep an eye on what your shoppers want, and adjust your marketing efforts and promotions accordingly.

Your Admin Panel shows you the top search terms used in your store. Notice that a lot of visitors are looking for Nike products? Consider putting your Nike products on sale, or changing your home page design to highlight your best-selling Nike products.

Is there a common mis-spelling for some of your products, such as turqoise instead of turquoise? Enter synonyms so your shoppers find what they’re looking for, even if they mis-type their search term.

Top Search Terms